Google's Gmail is a leading web-based email service that can also be accessed through its mobile application. The platform presently serves 1.5 billion active users globally, making it the largest email service provider worldwide. Upon launch in 2004, it offered an unprecedented one gigabyte of storage per user, surpassing its competitors by significant margins. Today, users get up to 15 gigabytes of free storage, with the option to purchase additional storage via Google One. The maximum size for emails sent stands at 25 megabytes, with users able to receive emails of up to 50 megabytes, including attachments. Large files can be attached using Google Drive integration. Gmail features a conversation view and search-oriented interface akin to online forums. Its adoption of Ajax has made it an industry favorite among website developers. Despite its popularity, Gmail has faced scrutiny from privacy advocates due to its advertising practices, which involve scanning emails automatically for multiple purposes, including spam and malware filtering, and adding context-sensitive advertisements alongside emails. Critics argue that this advertising strategy raises concerns over unlimited data retention, potential third-party monitoring, and information sharing with other Google data usage policies, with lawsuits filed on these issues. However, Google insists that email users should anticipate automated processing of their emails. It also claims that potentially sensitive messages concerning race, religion, sexual orientation, health, or financial statements are exempted from displaying ads. In June 2017, Google announced plans to cease contextual Gmail content for advertising purposes, relying instead on data collected from its other services.

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